Marketing Vocabulary for Professionals
In a world where business strategies, communication, and advertising are increasingly global, mastering marketing vocabulary in multiple languages has become a true performance driver for companies.
Key Players in Marketing
Before diving into strategies and tools, it’s essential to identify the main actors in marketing. These terms, now common in international business environments, are indispensable for navigating the modern business world.
| English | German | French |
|---|---|---|
| Product manager | Produktmanager | Chef de produit |
| Distribution manager | Vertriebsleiter | Responsable de la distribution |
| Dealer | Verkäufer | Revendeur |
| Marketing manager | Marketing Manager | Responsable marketing |
| Competitor | Wettbewerber | Concurrent |
| Marketing assistant | Marketingassistent | Assistant marketing |
| Brand manager | Markenmanager | Chef de marque |
| Customer | Kunde | Client |
| Marketer Marketing | Manager | Responsable de la commercialisation |
| Public relations officer | Beauftragter für Öffentlichkeitsarbeit | Chargé de relations publiques |
| Middleman | Vermittler | Intermédiaire |
| Communication manager | Leiter der Kommunikationsabteilung | Responsable de la communication |
| Web developer | Webentwickler | Développeur web |
| SEO Manager | SEO-Manager | Responsable SEO |
Knowing these terms in English and German helps professionals better understand the structure of international marketing teams and collaborate more efficiently with partners or clients abroad.
Product Vocabulary
Marketing relies on the ability to present a product effectively, understand its life cycle, and describe it accurately in different languages.
| English | German | French |
|---|---|---|
| Goods | Produkte | Produits |
| Item | Artikel | Article |
| Life cycle | Lebenszyklus | Cycle de vie |
| Label | Etikett | Étiquette |
| Range | Sortiment | Gamme |
| Mall | Einkaufszentrum | Centre commercial |
| Packaging | Verpackung | Emballage |
| Sample | Muster | Échantillon |
| Sign | Aushängeschild | Enseigne |
| Shortage | Knappheit | Pénurie |
| Gift | Geschenk | Cadeau |
| Launching | Einführung | Lancement |
| Downscale | Niedrigpreisig | Bas de gamme |
| Faulty | Fehlerhaft | Défectueux |
| Upscale | Hochwertig | Haut de gamme |
This vocabulary is essential for professional communication, whether during a product presentation, a negotiation with partners, or when creating marketing materials.
Advertising and Digital Marketing
Advertising and digital marketing are key pillars of modern communication. Understanding their technical terminology is crucial to creating and analyzing global campaigns.
| English | German | French |
|---|---|---|
| Advertising | Werbung | Publicité |
| Comparative advertising | Vergleichende Werbung | Publicité comparative |
| Deceptive / Misleading advertising | Täuschende / Irreführende Werbung | Publicité mensongère |
| Banner | Banner | Bannière web |
| Commercial-free / Ad-free | Kommerzfrei / Werbefrei | Sans publicité |
| Junk mail | Junkmail | Courrier publicitaire |
| Sponsored ad | Gesponserte Werbung | Annonce sponsorisée |
| End display | Endanzeige | Tête de gondole |
| Advertising blitz | Werbeblitz | Matraquage publicitaire |
| Hard sell tactics | Hard-Sell-Taktiken | Stratégie de vente agressive |
| Mobile marketing | Mobiles Marketing | Marketing sur mobiles |
| Point of sale advertising | Werbung am Verkaufsort | Publicité sur le lieu de vente |
| Newsletter | Newsletter | Lettre d’information |
| Leaflet | Flugblatt | Prospectus |
| Keyword | Schlüsselwort | Mot-clé |
| Social media | Soziale Medien | Réseaux sociaux |
| Advertising media | Werbemittel | Support publicitaire |
| Display | Anzeige | Publicité web graphique |
| Hype | Hype | Battage publicitaire |
| Advertisers’ strategies | Strategien der Werbetreibenden | Stratégies publicitaires |
| Folder | Folder | Dépliant |
| Mail shot | Mailing | Publipostage |
| Blurb | Werbung | Texte de présentation |
| Marketing stunt | Marketing-Gag | Coup marketing |
| Catchy Catchy Accrocheur |
Knowing these terms helps professionals manage international projects, read marketing reports, and collaborate effectively with global agencies.
Marketing and the Market
Marketing combines both digital strategy and field actions. Knowing the vocabulary related to the market allows professionals to analyze trends, consumer behavior, and business opportunities.
| English | German | French |
|---|---|---|
| Short stockage | Kurzer Lagerbestand | Rupture de stock |
| Shortage | Verkürzung | Pénurie |
| Mall | Markt | Centre commercial |
| Unsold | Nicht verkauft | Invendu |
| Shelf | Regal | Rayon |
| Supply | Angebot | Offre |
| Demand | Nachfrage | Demande |
| Trial offer | Probeangebot | Offre d’essai |
| Loyalty card | Treuekarte | Carte de fidélité |
| Voucher | Gutschein | Bon d’achat |
| Mass market | Massenmarkt | Commercialisation de masse |
| Impulse buying | Impulskäufe | Achat impulsif |
| Quality price ratio | Qualitäts-Preis-Verhältnis | Rapport qualité/prix |
| Consumer panel | Verbraucherpanel | Panel de consommateurs |
| Consumer profile | Verbraucherprofil | Profil du consommateur |
| Distribution channels | Vertriebskanäle | Moyens de distribution |
| Bargain | Schnäppchen | Bonne affaire |
| Buy one, get one free | Kaufen Sie eins, bekommen Sie eins gratis | Un acheté, un offert |
| Market | Markt | Marché |
| Market leader | Marktführer | Leader sur le marché |
| Market share | Marktanteil | Part de marché |
| Market intelligence | Marktintelligenz | Veille marketing |
| Market penetration | Marktdurchdringung | Implantation du marché |
| Market research | Marktforschung | Étude de marché |
| Best seller Bester | Verkäufer | Meilleure vente |
| Target market | Zielmarkt | Marché cible |
| Data | Daten | Donnée |
| Tender | Ausschreibung | Appel d’offre |
| Online purchase | Online-Kauf | Achat en ligne |
| Price cut | Preisreduzierung | Rabais |
| Cost advantage | Kostenvorteil | Avantage de coût |
| Profit margin | Gewinnspanne | Marge bénéficiaire |
| Niche | Nische | Créneau |
| Trend | Trend | Tendance |
This vocabulary helps professionals understand international markets, identify opportunities, and collaborate with foreign partners.
Marketing Verbs
Below are some essential marketing verbs used to describe both professional and consumer actions.
| English | German | French |
|---|---|---|
| To bid | Zum Bieten | Enchérir |
| To unveil | Enthüllen | Révéler |
| To advertise | Werben | Faire de la publicité |
| To boast | Zurschaustellen | Vanter |
| To expand | Erweitern | Se développer |
| To label | Etikettieren | Étiqueter |
| To build brand | Marke aufbauen | Fidéliser les clients |
| To hand out | Ausgeben | Distribuer |
| To price | Zum Preis Fixer | le prix |
| To poll | Umfragen | Sonder |
| To recall | Zurückrufen | Retirer de la vente |
| To discount | Rabattieren | Faire une réduction |
| To price down | Zur Preisreduzierung | Solder |
| To package | Zur Verpackung | Emballer |
| To produce | Zur Herstellung | Produire |
| To refund | Zurückgeben | Rembourser |
| To air a commercial | Werbespots ausstrahlen | Diffuser un message publicitaire |
| To target a market | Einen Markt anvisieren | Cibler un marché |
| To position | Positionieren | Positionner |
| To supply | Liefern | Fournir |
| To sponsor | Sponsern | Parrainer |
| To slash prices | Preise zu senken | Casser les prix |
| To survey | Umfragen | Réaliser une étude |
| To attract | Zu locken | Attirer |
| To exhibit | Ausstellen | Exposer |
| To succeed | Erfolg haben | Avoir du succès |
| To analyse | Zur Analyse | Analyser |
| To influence | Beeinflussen | Influencer |
| To induce | Zu induzieren | Persuader |
| To claim | Behaupten | Prétendre |
| To withdraw | Zurückziehen | Retirer |
| To deceive | Täuschen | Tromper |
| To appeal | to Ansprechen | Plaire à |
Mastering these verbs allows professionals to present their ideas confidently during meetings and to write clear, impactful marketing materials.
At Swiss Language Group, we support professionals and marketing teams who want to communicate effectively in English, German, and French to better understand international campaigns and collaborate seamlessly with partners across Europe and around the world.
Why Choose Swiss Language Group for Your Company?
• Tailor-made training programs adapted to your industry (marketing, finance, HR, etc.) • In-person, online, or blended learning formats • Flexible scheduling to suit your availability • Native-speaking teachers for faster progress
Contact us to design a professional training program adapted to your company’s goals and needs.